Our Story

Like all the best startup origin stories, ours is one of triumphs and hard knocks that ultimately coalesces into a product that could forever change how consumers choose to interact with websites.

Nfinity Avatars’ animation roots reach back to 2001 with the founding of CodeBaby by Greg Zeschuk and Ray Muzyka, two Canadian physicians turned gaming entrepreneurs. CodeBaby developed proprietary tools which allowed clients to implement beautifully animated training courses and tutorials without much technology expertise.

With a talented staff of animators, the two built a company that leveraged emotional engagement and gaming expertise to drive interaction and retention for Fortune 500 customers within healthcare, financial services, banking, and eCommerce. 

Fast-forward to 2012. Halfway across the country, Mark Stephen Meadows and Norrie Daroga formed Geppetto Avatars. Norrie was the CEO of a company in the elder care market and Mark had just published a book, “I, Avatar,” when the two were introduced. Norrie was looking for a scalable solution to gather nuanced information from family caregivers with an emphasis on privacy, education, and compassion. Mark was interested in pushing the role of Virtual Service Avatars into new territory.

In 2015, Geppetto Avatars gained access to IBM’s Watson platform. Virtually overnight, Norrie’s vision of a fully interactive, compassionate, and highly effective health assistant became a reality. The company served some of the largest healthcare companies in North America with Avatar-driven internal and external retention- and outcome-focused programs.

In time, Mark spun off his own company, and Geppetto Avatars became idAvatars. Each founder continued to focus on conversational Avatars and enjoy recognition for his work in this emerging field.

In 2016, Norrie and idAvatars acquired CodeBaby after an introduction by Mark. The challenges of integrating cultures, financials, and platforms into a coherent organization proved to be too much, however, and the company temporarily wound down in 2018.

But the possibilities offered by conversational Avatars was too great to abandon. A couple of former clients, early adopters of the technology, persuaded Norrie to purchase selected assets of idAvatars and form a new organization.  A few animators from CodeBaby and developers from idAvatars joined Norrie in this journey and N-Avatars, Inc. (dba Nfinity Avatars) was born.

Nfinity Avatars has been successful in fully modernizing and integrating CodeBaby’s proprietary animation tools with the technology platform of the two predecessor companies. The result is far greater than the sum of its parts. Contact us today to see how Nfinity Avatars can put a friendly, capable face to your online service offer by delivering conversational and personalized education and assistance to your customers.