A Little Customer Empathy Goes a Long Way

What people buy is directly related to how they feel. Providing customers with sincere empathy is the fuel that drives them to conversion. Plus… we all need a little more empathy right now.

7 Reasons a Digital Character Brings Value to Your Website

What makes one website more memorable and likeable than another? The websites that make a favorable impression seem to strike a certain balance between visual aesthetics and user functionality, while also making the viewer’s experience engaging. While there are a number of tactics to consider in enhancing your visitors’ experience, one idea to explore is […]